Transactional Emails in Email Marketing One of the biggest challenges faced by businesses when it comes to email marketing is getting customers or leads to actually open and read the emails sent to them. Customers are often busy, distracted and aggravated with spam. This has been reflected through research which has shown that the mean open rate for emails is a measly 35.5%. What then is the solution for increasing the open rate of the emails you send? The answer is in creating more relevant and timely messages and the best way to achieve this is through transactional email. A […]
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